Successful insurers will either offer insurance as embedded value add or insurance with added value

To navigate today’s dynamic environment, Insurers are shifting from “doing digital” to “being digital”. The insurance value chain is evolving its monolithic, siloed approach to data and CX to become a modular and specialized value chain featuring harmonized customer experience. The new insurance value chain will feature two primary scenarios: insurance embedded as a value add within third-party ecosystems, and insurance with added value at the core of complex offerings.

The monolithic value chain is evolving to a new value chain that is digital at its core and experiential in delivery

The insurance value chain is evolving its monolithic, siloed approach to data and CX to become a specialized value chain featuring harmonized customer experience. The new value chain is digital at its core and experiential in delivery.

 

The insurance value chain is transitioning from monolithic to modular and specialized

 

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